The answer to this question is neither short nor easy. With a little research and thought, you can find hundreds of reasons, but there are a few general statements that may help you realize your needs. First a web site can reach millions of people that might not otherwise be available. Second, customers can view products, services or whatever you want to share from the comfort of their own home. No matter what type of business you are in, there are ways to grow and make money on the web for you.