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Envelope-to: krish.sudhanshu@ozoneinfomedia.com
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Date: Mon, 09 Dec 2024 21:51:55 +0000 (UTC)
From: Ryan Allis <saasrise@mail.beehiiv.com>
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Message-ID: <cCAKrttZQHaMVSYwHp_mtg@geopod-ismtpd-23>
Subject: Scaling Ads on Meta, Google, LinkedIn, Bing, * Adroll
Reply-To: Ryan Allis <ryan@saasrise.com>
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To: "krish.sudhanshu@ozoneinfomedia.com" <krish.sudhanshu@ozoneinfomedia.com>

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View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c8d34c01-cd64-4=
edc-a7df-0de0ea4a87f3/community_header-01.png?t=3D1708914966)
Follow image link: (https://www.saasrise.com)
Caption:=20

Today I=E2=80=99m writing about how to scale up customer acquisition throug=
h profitable paid advertising on Meta, LinkedIn, Google Search, Google Disp=
lay, Bing, and Adroll.

Remember, the difference between a $3M ARR firm and a $30M ARR firm is whet=
her you=E2=80=99ve been able to make ads profitable (payback in <6 months o=
f revenue).

We want to help you crack the ads nut so you can make 2025 your best year y=
et.

So here are some free slides covering each key ads scaling topic...=20

* [The 7 Most Effective Ad Types for SaaS Firms](https://docs.google.com/pr=
esentation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g=
21bfa29ed9e_3_1092)

* [Ad Pixel Setup & Conversion Tracking](https://docs.google.com/presentati=
on/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c87=
2cc_90_3426)

* [Ad Creatives: Types, Elements, & Design](https://docs.google.com/present=
ation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18=
c872cc_90_3186)

* [Ad Creation & Campaign Structure](https://docs.google.com/presentation/d=
/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c872cc_=
90_624)

* [Retargeting & Matched Audience Ads ](https://docs.google.com/presentatio=
n/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c872=
cc_90_0)=20

* [Lookalike, Search, and Boosted Post Ads](https://docs.google.com/present=
ation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18=
c872cc_90_1365)

* [Ad Results Tracking](https://docs.google.com/presentation/d/1XKE2lJ2DQip=
9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c872cc_90_3195)

* [Ad Scaling on Google, Meta, LinkedIn, Bing, & Adroll](https://docs.googl=
e.com/presentation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slid=
e=3Did.g31d18c872cc_90_1928)

* [Conversion Rate Optimization](https://docs.google.com/presentation/d/1XK=
E2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_73=
4)

Feel free to pass these slides along to your agency or Head of Growth/Marke=
ting. Yes, we love giving away great content=E2=80=A6 (it=E2=80=99s the mai=
n way we do our own marketing for [SaasRise](https://saasrise.com/))!

And here is a 12 minute Loom Video called [Ads 202: Scaling SaaS Ads](https=
://www.loom.com/share/c0c44bc5e0d3459dad30862768993302?t=3D0). We hope thes=
e resources are helpful!

By the way, our next cohort for [the 2025 B2B SaaS Growth Program](https://=
docs.google.com/presentation/d/1Bz8cgxqTwO6Sv_YMtreOouzKycPKrmF2uVPkHNCgQGk=
/edit) (where we help you and your marketing team implement outbound + paid=
 ads inside your business via a weekly live Zoom call for 16 weeks) begins =
on January 16, 2025. Be sure to [apply here](https://go.saasrise.com/growth=
program) by December 16.

If you=E2=80=99re not already a member and you enjoy killer fresh growth co=
ntent like this, [apply to join the SaasRise community](https://saasrise.co=
m/). We welcome all CEOs/Founders with $1M-$100M in ARR. We [offer a two-we=
ek free trial here](https://my.saasrise.com/checkout/membership).

Apply to Join SaasRise Here =F0=9F=94=A5 (https://www.saasrise.com)

Video: Ads Scaling for SaaS Firms  =F0=9F=8E=A5 (https://www.loom.com/share=
/c0c44bc5e0d3459dad30862768993302?t=3D0)

## **Video: Ads 202 - Scaling Paid SaaS Ads**

Here=E2=80=99s this week=E2=80=99s [12 minute video on how to scale your pa=
id ads](https://www.loom.com/share/c0c44bc5e0d3459dad30862768993302?t=3D0)=
=E2=80=A6=20

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1b83547a-3729-4=
0fe-b852-68e1b55515eb/Screenshot_2024-12-09_at_2.46.57_PM.png?t=3D173377722=
6)
Follow image link: (https://www.loom.com/share/c0c44bc5e0d3459dad3086276899=
3302?t=3D0)
Caption: A free 12 minute video on how to scale up your ad campaigns

## **Most Important Slides To See=E2=80=A6**

Here is a sampling of the most important slides to review from our free [Ad=
s 202: Scaling Course](https://docs.google.com/presentation/d/1XKE2lJ2DQip9=
gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)=E2=80=
=A6=20

Remember, all [SaasRise](https://saasrise.com/) members get the full 26 mod=
ule video course for free as part of their membership ([start your trial he=
re](https://my.saasrise.com/checkout/membership)). We=E2=80=99re up to 412 =
members so far (all CEOs/Founders of SaaS firms with $1M+ in ARR). We would=
 love to have you join us!

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/cdf3e665-7d47-4=
158-abdc-04a38d037a00/Screenshot_2024-12-09_at_3.20.03_PM.png?t=3D173377921=
2)
Caption: See the full slide deck here

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1065794e-c55b-4=
f48-b805-b7578ddc495e/Screenshot_2024-12-09_at_3.24.27_PM.png?t=3D173377947=
3)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/298fbd5b-fc14-4=
67b-bcd4-55d7ff3713f9/Screenshot_2024-12-09_at_3.24.44_PM.png?t=3D173377949=
1)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://assets-v2.circle.so/2ndztbglvtm55sgz3aa8fmg528be)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://assets-v2.circle.so/4s87nxvz4e83r7wpkkeqh9hgzm6x)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://assets-v2.circle.so/ybzob92q7w8jof4dn59uz1fbzn1e)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://assets-v2.circle.so/gkd70xm994ms45oouuspz7jce70g)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://assets-v2.circle.so/kqx6ff9nc1kuczev8mswslxofe3y)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://assets-v2.circle.so/1q31wizwuv6gq09reoys6a2sfzxn)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c36d455d-124c-4=
af3-afe0-3d253c2f945f/Screenshot_2024-12-09_at_3.35.31_PM.png?t=3D173378013=
7)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/937c1a3d-ab35-4=
892-9b8c-28aa44b618ec/Screenshot_2024-12-09_at_3.26.36_PM.png?t=3D173377960=
3)
Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ=
A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)
Caption: See the full slide deck here

## **More Free Ad Scaling Resources**


=C2=BB [Channel Scaling Sheet](https://docs.google.com/spreadsheets/d/17Ezn=
gX1h3oZK7kbUFJ4NI2OFJxVlSJPHK6OrESBiecA/copy)
=C2=BB [Our Weekly Ad Scaling Spreadsheet](https://docs.google.com/spreadsh=
eets/d/1jxyr6CcbZTYV5QOjNhnmaMBXD5X_V3vxzaC7Ce2c2gE/edit?gid=3D0#gid=3D0) (=
make a copy)
=C2=BB [Our Internal Monthly KPI Tracking Sheet](https://docs.google.com/sp=
readsheets/d/1AlQ3XpfEn9v8-eSBErPr-9cjVfsS4udelpYo7RLz_dQ/copy)

## **Join Our Community of SaaS CEOs & Founders**

Thanks for reading. We hope this guide has been helpful to you. Please take=
 a moment to learn more about [SaasRise](https://saasrise.com/), our commun=
ity for SaaS CEOs and Founders. We welcome all CEOs and Founders with $1M-$=
100M in ARR to join us. We hold three masterminds each week for our members=
 and provide an in-depth library of SaaS growth, fundraising, and exit reso=
urces. You can [apply here](https://www.saasrise.com/).

View image: (https://lh7-us.googleusercontent.com/hfBs593YmI4BmWtDAy-IYLfUy=
zxsIZtkXekvhMxE6scbeaw3ols42QrNCpn0QBmwa5wAjDC_JrJiDJVB9XomoREPGh1MbycbrrYC=
wFLQIpZsQ8yVSDEFSo4kypr8or0iCFJBG9_umJx5QX6vufzCXSM)
Caption: We=E2=80=99re now up to 412 members in SaasRise, representing over=
 $2.5B in ARR

Apply to Join SaasRise Here =F0=9F=94=A5 (https://saasrise.com/)

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

Thanks for reading! If you liked this article, join the SaasRise community =
at [www.saasrise.com](http://www.saasrise.com) for even more helpful growth=
 content and weekly SaaS CEO masterminds.=20

### _**About The Author**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/95ce4977-1eff-4=
123-99fd-29b7974424a0/Ryan_Allis_Headshot_.jpg)
Caption:=20

=E2=80=9C_Ryan Allis is the founder of _[SaasRise](https://www.saasrise.com=
)_, the mastermind community for growth-focused SaaS CEOs with $1M-$100M in=
 ARR. He is a three time INC 500 CEO. He was previously CEO of iContact and=
 grew the firm as founder/CEO to 70,000 customers, 1 million users, 300 emp=
loyees, $50M per year in sales, and an exit for $169M to Vocus (NASDAQ:VOCS=
). _

_Since the sale of iContact, Ryan has been the CEO coach to high-growth Saa=
S firms including Instantly, Tatango, Seamless.ai, Pipeline, Datalyse, Gree=
n Packet, Revenue Accelerator, Galleon, Clearstream, YouCanBookMe, Retreave=
r, and EventMobi. Ryan has been part of the EO and Summit Series communitie=
s._

_He holds an MBA from Harvard Business School, where he was Co-President of=
 the Social Enterprise Club and a member of the Harvard Graduate School Lea=
dership Institute. He=E2=80=99s passionate about helping recurring revenue =
software companies grow and exit._=E2=80=9C =E2=80=94=20

_We=E2=80=99ll see you next time with more great SaaS growth and scaling co=
ntent!_


=E2=80=94=E2=80=94=E2=80=94

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 copy and paste this link in your browser to view the post online:
https://saasrise.beehiiv.com/p/scaling-ads-on-meta-google-linkedin-bing-and=
-adroll

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</style></head><body class=3D"a" style=3D"margin:0px auto;padding:0px;word-=
wrap:normal;word-spacing:normal;background-color:#f8e4e4;"><div role=3D"art=
icle" aria-roledescription=3D"email" aria-label=3D"email_name" lang=3D"en" =
style=3D"font-size:1rem"><div style=3D"display:none;max-height:0px;overflow=
:hidden;"> Here&#39;s how to scale up profitable ads (&lt;6 months of reven=
ue) for a SaaS firm on the Big 5 Ad Networks of Meta, Google, LinkedIn, Bin=
g, and Adroll &#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8=
204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;=
&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#1=
60;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;=
&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#820=
4;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#=
8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#=
160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204=
;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8=
204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;=
&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#1=
60;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;=
&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
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04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
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0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204; </div><tab=
le role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" align=3D"cen=
ter" cellpadding=3D"0" class=3D"gg"><tr><td align=3D"center" valign=3D"top"=
><table role=3D"none" width=3D"670" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" class=3D"aa" style=3D"width:670px;table-layout:fixed;"><tr><td cl=
ass=3D"bodyWrapper" align=3D"center" valign=3D"top" style=3D"padding:10px 5=
px 10px 5px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=
=3D"top" style=3D"border:0px solid #FFFFFF;border-radius:10px;background-co=
lor:#f8e4e4;" class=3D"c"><table role=3D"none" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=3D"f" al=
ign=3D"right" valign=3D"top" style=3D"padding:20px 15px;"><p> December 09, =
2024 &nbsp; | &nbsp; <a href=3D"https://link.mail.beehiiv.com/ss/c/u001.UXw=
WVAixgZ-oyJn_0myWASEqQKbhO9qj3LqYEK6wKeiRbStkdO7S6y3At4crUAkgzJCkCPihgzlAsc=
hha2GrQBHqiZ62k2wG9xiVKYJNbv0d7qOxHOdJLZWb6SiFS4bLe-dTaOXfR_4eURVz_JqQkUO2k=
AtswGZs-p1OMI3t26vT4BRhgpZWeMXIaOcQrcakuAq15ELwsLDzccg55BAN7vRsdpO6DIrkN_my=
WAwR2pmz9VqOqYBhA9pfn_L2MXW7HaWUPe7igDdUoO0wvyC0Km2PrT7ZsF_ogZQovAuOSv4Ge2e=
MPUB-6Q8SFNac9TmUFeKYD7V6e4x7DwBKFC3YgUHsg7ryBYJwc77HqG8pDhY6zRQhAXh-vND96u=
9gSZw9xjjpIMm0cLJPeMQjoDN_5aWxXngJznBJucrv_Y2rbEd_js5LV_A7dXH7gZetyKguGCKwD=
kcqe0J1pAispN3yVeneqoWptKnCXl1h1Dy6M-_ULxkZ6J8MF3Mf1q4gzoIYbDLg6hFyS-JqXHux=
dkYk0EwAgcUMrewSZkGVtZcPD-GZKkM1apPEgIoSQy1IWR-BegXDeFNYn6yOiFJ6PvSxG8nl9-n=
-h6x_7eRRPRjuPDSqAGgp46mdohP9l9OUFQ2jhoeObrjfd-LPjK38Z8izLxoUjTulGL26YgIYDo=
0WWvMmSb_U0lVPa_dUT1GwKWUQqwgxHUXaWwrcfvqUVEEYV8IOO67SG42vcrGJiD5sPXuVzPaJz=
j6JajcVI6EU57uAHjJGwwFzAq4VCEP_FaNF9gA5BykA6lYWPOOVMnzYn2NseulhmzunjU5Mj05J=
Nz5JF8BBpepu1OQWvCWZClz_OmEni5TU9r4WMComHI5mDtc/4c5/F_ZaYkSNTwuPgXCAGMsbSw/=
h0/h001.mwY9DtiN7WD_GBoL6YkdzGmK70cbKBg_HOCY_HPCLqI">Read Online</a></p></t=
d></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"paddin=
g:15px 15px 20px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" vali=
gn=3D"top"><h1 style=3D"text-align:left;font-family:'Trebuchet MS','Lucida =
Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;pad=
ding:2px 0;line-height:38px;"> Scaling Ads on Meta, Google, LinkedIn, Bing,=
 and Adroll </h1><p style=3D"text-align:left;font-family:'Helvetica',Arial,=
sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;li=
ne-height:24px;"> Here&#39;s how to scale up profitable ads (&lt;6 months o=
f revenue) for a SaaS firm on the Big 5 Ad Networks of Meta, Google, Linked=
In, Bing, and Adroll </p></td></tr></table></td></tr><tr><td style=3D"heigh=
t:0px;width:0px;"><div style=3D"height:1px;" data-open-tracking=3D"true"> <=
img src=3D"https://link.mail.beehiiv.com/ss/o/u001.Ml-dsXohzBMjQzbZp_R5UA/4=
c5/F_ZaYkSNTwuPgXCAGMsbSw/ho.gif" alt=3D"" width=3D"1" height=3D"1" border=
=3D"0" style=3D"height:1px !important;width:1px !important;border-width:0 !=
important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0=
 !important;margin-left:0 !important;padding-top:0 !important;padding-botto=
m:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </d=
iv></td></tr><tr id=3D"content-blocks"><td class=3D"email-card-body" align=
=3D"center" valign=3D"top" style=3D"padding-bottom:15px;"><table role=3D"no=
ne" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px =
15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"cente=
r" valign=3D"top" style=3D"width:630px;"><a href=3D"https://link.mail.beehi=
iv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZfZSc5a6QmDzeenvyygy=
Hkslhv-FeSShxxbjkdZcfHrqXP0p8VBMN8M-2kztQH8wEPHqfSwdbnbTFfBEBc3-smYa8FIeo-C=
Pkxq4RalfPPc-gxb10HLxayZgwnZcN7Isjg65VfCWzQoMjuqPCDk0RLQwP4bvGXezAhnuDvIs-L=
ztxALyjmsDK35BEtVIFg0QGSqCifexgTRhKh-6vgK0bTeoGaw54QExwXJIN9iAfr4COmgA/4c5/=
F_ZaYkSNTwuPgXCAGMsbSw/h1/h001.HhIXsVDaUhBO2d2Jf8-phbdSqB6UcRe_M1gjZ5hTNhA"=
 rel=3D"noopener noreferrer nofollow" style=3D"text-decoration:none;" targe=
t=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscal=
e-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c8d=
34c01-cd64-4edc-a7df-0de0ea4a87f3/community_header-01.png?t=3D1708914966" a=
lt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" b=
order=3D"0"/></a></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"color: ;"> Today I=E2=80=99m writing about how to scale up custome=
r acquisition through profitable paid advertising on Meta, LinkedIn, Google=
 Search, Google Display, Bing, and Adroll. </p></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"color: ;"> Remember, the difference between a $3M ARR =
firm and a $30M ARR firm is whether you=E2=80=99ve been able to make ads pr=
ofitable (payback in &lt;6 months of revenue). </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"color: ;"> We want to help you crack the ads nut =
so you can make 2025 your best year yet. </p></td></tr><tr><td class=3D"dd"=
 align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-=
word;"><p style=3D"color: ;"> So here are some free slides covering each ke=
y ads scaling topic... </p></td></tr><tr><td style=3D"padding-bottom:12px;p=
adding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div st=
yle=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"list-style-=
type:disc;margin:0px 0px;padding:0px 0px 0px 0px;"><li class=3D"listItem ul=
text"><p style=3D"padding:0px;text-align:left;word-break:break-word;"><a cl=
ass=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgT=
RpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8N=
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wOXXTgUGb9-N0F1hfvpo6owtlApMf0z7SRWWc9RY590Z2DgsWUu1v6mYjVA4zCjHuBirIdhdnEk=
JdpxYF_PswsVKrfyA/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h2/h001.0xg6PIHioWN1q4dO3ABL02=
B8xDX6ycyaS366uo5v4q8" target=3D"_blank" rel=3D"noopener noreferrer nofollo=
w"><span>The 7 Most Effective Ad Types for SaaS Firms</span></a></p></li><l=
i class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-br=
eak:break-word;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss=
/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan=
_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9z=
pG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHR=
ksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXeuTaM_toL7F5xD_D=
yOhN3FpRf9vYxkrPxPsYf-D8a8F8PFXRRnx7LdN8TGUV86ulCN_5Ch5nGYiUSjK4EPkgo2iPSMH=
IqUihEg45wUsCut3dXWwqqWMakUtb2D1ddaSIfA/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h3/h001.=
iethNfq7s5GPBEy8Twf5t-gtQwjgfufUDhYwCstN3oI" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span>Ad Pixel Setup & Conversion Tracking</span><=
/a></p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-alig=
n:left;word-break:break-word;"><a class=3D"link" href=3D"https://link.mail.=
beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP=
_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESma=
c_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG=
5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXeh=
JfTPN_hNwwzrtMMaQFMKCx5oxttxYYQXZln5F0w2QIHsJhAA9FYS65y3bAg8AsduNj5h3Y_BdSA=
1bXaocvl0smTvB_bfy75lLVk1FqVDmkkSKP0Ua0Sx21oLa83xUkzA/4c5/F_ZaYkSNTwuPgXCAG=
MsbSw/h4/h001.9ZhwhZy9nU21GYkWf_d1l_gMFGs0uEQog95EmQwa6U4" target=3D"_blank=
" rel=3D"noopener noreferrer nofollow"><span>Ad Creatives: Types, Elements,=
 & Design</span></a></p></li><li class=3D"listItem ultext"><p style=3D"padd=
ing:0px;text-align:left;word-break:break-word;"><a class=3D"link" href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7=
NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgX=
VRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z=
77fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZq=
VSg-k-LMZ3ECldXepuKS0NKDVeMyZiQgNT-_-Tdv0PVQ_WmlahVzBqs2Coa4iH8dmZkcOYnMSND=
owNIjpW7Q_bkoWE4UjTrlHu1pHBAWDCdqgkA9v2UCZG8nlCu0gh4nyygi7NmdLnHpqgKGg/4c5/=
F_ZaYkSNTwuPgXCAGMsbSw/h5/h001.CiH3tlyz6_R3XJCf7KFkW6WK346V8mdEeiO85B2dUTw"=
 target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Ad Creation &=
 Campaign Structure</span></a></p></li><li class=3D"listItem ultext"><p sty=
le=3D"padding:0px;text-align:left;word-break:break-word;"><a class=3D"link"=
 href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6F=
x9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4=
HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47Srlbvn=
XTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eW=
KL_EPO2WZqVSg-k-LMZ3ECldXet80al5IrOIPmeBDniU7YtbB3kW-z4j_wilAUzTkZNYEfWQqpR=
kaNlFLnmcydgcIN1GzDatHrJEPjW4f-n_zAoqVmij6iPbn4fqrzZhmY5hAKNcNscFxGxorkSzs6=
J-XeA/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h6/h001.g9SCkp-lblAFTH4SbC2crDMOBUQsXGFvY6=
An5v3nFOM" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Ret=
argeting & Matched Audience Ads </span></a>=C2=A0 </p></li><li class=3D"lis=
tItem ultext"><p style=3D"padding:0px;text-align:left;word-break:break-word=
;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJe=
QpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNe=
H1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr2=
6XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3b=
quN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXemmgmieZso6t3myVkoezwJaLw5Z5Cw=
t56-R64OmXLbk2PhbITsWiRkQ7EQa-cgn_0eXdjQg-1X1uDUPgGJ2-bo1cLrnqBrfph0I20spEc=
9Fvr1evqXtewDjtEs4qMXCwrg/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h7/h001.SrkWTryAv4Det0=
XmqfYkmOlFsag6fzWFBzliln3Lnyk" target=3D"_blank" rel=3D"noopener noreferrer=
 nofollow"><span>Lookalike, Search, and Boosted Post Ads</span></a></p></li=
><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word=
-break:break-word;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com=
/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeT=
gan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlU=
I9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEA=
HHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXevk3l8jR2Phyn=
5fXKatlV-jBbUCNKVYzEfuRRiUO9OGV7AuNx8ji5Zy9FLbenjRgk8Qst64IAcVFnxJt7reS8i_U=
yCwdqscNtY35GC5HtnnkEJRy2nl3N9TNpYRRvZ-IaA/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h8/h0=
01.xJENcor9oYz8jy4fZUTS85-8ZcnEVHGvUQ-UV8bV2AA" target=3D"_blank" rel=3D"no=
opener noreferrer nofollow"><span>Ad Results Tracking</span></a></p></li><l=
i class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-br=
eak:break-word;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss=
/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan=
_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9z=
pG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHR=
ksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXet8xerNWZ3R8N9CO=
mUhEPNhxZRG916wkvNjtnrSRZ8HY0iP1sIO0NaC1D9yCqV3YUwprQSLSEaw_aTOwa9BhVv-wFNt=
fUDi3Cwr6ClcUR3IskNCPXOiO--5wT3m3khyGNg/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h9/h001.=
yACExSnfmkuchK9Q2m07vt_ycgC8uM_9ocBCSSzdpsU" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span>Ad Scaling on Google, Meta, LinkedIn, Bing, =
& Adroll</span></a></p></li><li class=3D"listItem ultext"><p style=3D"paddi=
ng:0px;text-align:left;word-break:break-word;"><a class=3D"link" href=3D"ht=
tps://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7N=
K5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXV=
RbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z7=
7fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqV=
Sg-k-LMZ3ECldXemSZwV5xrDDOuNX_Utkl4lv327Vixl8kBV5FwGVVbNtqUfpvHpyTNW3x9KzDH=
0PhiQh82OtkflhXKjP-zckfBs7IQHaCvxTFP7XZzSYHoeZV7Cwckt_5HxrZxNDJmFymtw/4c5/F=
_ZaYkSNTwuPgXCAGMsbSw/h10/h001.7fTQ_-jtQPCGJdseSDbAB7lGj7xgacRuNujTsfVHsPo"=
 target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Conversion Ra=
te Optimization</span></a></p></li></ul></div></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p style=3D"color: ;"> Feel free to pass these slides along to your=
 agency or Head of Growth/Marketing. Yes, we love giving away great content=
=E2=80=A6 (it=E2=80=99s the main way we do our own marketing for <a class=
=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0=
myWAb-AJ0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85=
AumOZ-XJue940kXm-L8lf7EofgroUvKFoINNkRs6aR5EZu_uBFFLZ0JOj03HlvJ1hHykniV2i_l=
01NS8_1GUTR2Ih4DECNgiTgiz-kqO2y9ekaq1Ru64Ls66NLCL6LEMWLhyn3DxEY415r0mLD0bCk=
rlv_IGGlbDhk1Kub8GLoVMg7qzX5BWNDqoww/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h11/h001.Xc=
-GhkfQoz2xmfvrnBZ7TxRFyAU4IGq9KwdXKCDyAiA" target=3D"_blank" rel=3D"noopene=
r noreferrer nofollow"><span>SaasRise</span></a>)! </p></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"color: ;"> And here is a 12 minute Loom Video =
called <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.d1=
Y1-FGtvkksf5D-7I1gfS1SDeCyDof3Yvimn_Sl1zF5B02dcZThJDcMYNsfLPOzJi6rUTCxDP3P1=
Ux5MnLuiO2i3u4V1NSwJN4DeVeC7jT5xHBgOwtFJ0bbvq_VjKXT-8mQh_oEdByjyGCDdx2V6cbI=
7jA0kksLO_A_VSUJLkcW6L0T-vf78dtMDjX1amMaIvvhIuh77LWtCf9BpGnqfCXVyBP-BRDEktV=
xOzbBVmfTwQij80CD5qpbJ_pM7xx1BqnAvaeOgR_tDRe73pUkvBPJcElvDd92vDJX2gJa1DBinq=
H2yx5Q9eLCgFPp1F5s/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h12/h001.RjzOR8DDdoD11ObNYMGl=
-SxNg7Lt05ukVPX42TW1qGk" target=3D"_blank" rel=3D"noopener noreferrer nofol=
low"><span>Ads 202: Scaling SaaS Ads</span></a>. We hope these resources ar=
e helpful! </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"color: ;"> =
By the way, our next cohort for <a class=3D"link" href=3D"https://link.mail=
.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTtu-lGPD7RV=
3AnZYlQAk7YscBr8hjssFq3zoMgU8srdtIIjh8MzTpKK2YDrj8VznWeslCHoke4U8R1nb9Iw_C2=
lq0Ld3226Br2N09pE4SvpHBSQ1MQJo_GJasxGm4Pb84VmLNZ0MxWaYfiGvAjaRu_GLernglk8vT=
gvcbWrZqnpgRqN94vVcLdiVwCnaNVMloFN_fk8a2TAPeFgIjiszMyISktzllxGuOM37lEknLbUw=
S5LbXGL0uoD_klp-ak6Ew_S08v8v1z3Xs7XD6t95Y3WC5tzrOsbJQ3noDt6qRZzU3L_3BZ8AlaP=
2xHCGytItMg/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h13/h001.6-MUx5iMhJr17Gustaen8TZTyUr=
O3ALkRMnl8wZBZkg" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><s=
pan>the 2025 B2B SaaS Growth Program</span></a> (where we help you and your=
 marketing team implement outbound + paid ads inside your business via a we=
ekly live Zoom call for 16 weeks) begins on January 16, 2025. Be sure to <a=
 class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.u6FsykVm37R=
oCrPYmYH8-hXLmYMPxZQ-3tc5jYTbYssSSh9-mT5U4sBD9YN_jegDSDpWCEmx8W_Cn9gFPiIQox=
idGZk1r48o0_-gvoYTRZI_eP1leLB2LzU6X0khssAjVJOqkYNxJhs6zpn-j2KYZ975vAfqyT4JQ=
yq-tKxuRVKFM9YvmxjwbKri3HlxqyD8LflEVRtgC3p_3yEuvMt0IRk-yQ5wmGgmDYlhMmkbhRcR=
UlAyQQfBSz4f4C6JNfoB8fxUHdCQV3A0sOHqzNC9g9DDl1uZ-PCsfwBab731SOg/4c5/F_ZaYkS=
NTwuPgXCAGMsbSw/h14/h001.CAwzeBjUtA04SIpcMWkwqB3jKeCjxz5Q4pEI36dsSmM" targe=
t=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>apply here</span></=
a> by December 16. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"co=
lor: ;"> If you=E2=80=99re not already a member and you enjoy killer fresh =
growth content like this, <a class=3D"link" href=3D"https://link.mail.beehi=
iv.com/ss/c/u001.UXwWVAixgZ-oyJn_0myWAb-AJ0Mu__w4425SAq3JxfAdg2rLip74na7V4z=
cI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85AumOZ-XJue940kXm-L8lf7EofgroUvKFoINNkRs6a=
R5EZu_uBFFLZ0JOj03HlvJ1hHykniV2i_l01NS8_1GUTR2Ih4DECNgiTgizRpeNNThhNATv0FEi=
gKQu5qm-6oQiPRf-GJ1LrmFgMQscjiP8ZIDMufV14ffyQzc0GDjsTZhJxcYQ6hI89rvxJQ/4c5/=
F_ZaYkSNTwuPgXCAGMsbSw/h15/h001.Tbi0pfjAoawTmG52-qygyKfvrKqlRfKXVd-N3Dl9Vk8=
" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>apply to joi=
n the SaasRise community</span></a>. We welcome all CEOs/Founders with $1M-=
$100M in ARR. We <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss=
/c/u001.gED5ERAekcWqTSG92Bj0iKfPAMBnPHTBzJiOHnhcFY4P0_VKU4NK9zJ9bjaNLh_V-1y=
qi7Fq_3PtqhCnepCtLU2nElZ5QAuEuXRFoSw9Guhr4OfMFbs0cY3rMdpGOwdS1nx5T7rORvo6aD=
tFNko8-FdraFdiQRcw8FtmtFVvNHT2EoJESli-y3RwaJ0dst179T9OtD1AN57BFWbY27xHNOzPb=
g4SvcghRwtYINPqdXwlPUcRa-_QXSwgk69O-7uZUx1H8XQ2QVubbQ2VuZOP0dcyT4AI89IFVCnu=
KIhb9F0/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h16/h001.foRW8CVUSiOVH36e08G8v56cUuN884M=
G1H778epsyq8" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>=
offer a two-week free trial here</span></a>. </p></td></tr><tr><td align=3D=
"center" valign=3D"top" style=3D"padding-bottom:14px;padding-left:15px;padd=
ing-right:15px;padding-top:14px;text-align:center;width:100%;word-break:bre=
ak-word;" class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" align=3D"center" style=3D""><tr><td align=3D"center" vali=
gn=3D"middle" height=3D"52" style=3D"height:52px;background-color:#fe535e;b=
order-radius:10px;border:solid 0px #222222;color:#FFFFFF;font-family:'Verda=
na',Geneva,sans-serif;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.=
d1Y1-FGtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZfZSc5a6QmDzeenvyygyHkslhv-FeSShxxbjk=
dZcfHrqXP0p8VBMN8M-2kztQH8wEPHqfSwdbnbTFfBEBc3-smYa8FIeo-CPkxq4RalfPPc-gxb1=
0HLxayZgwnZcN7Isjg65VfCWzQoMjuqPCDk0RLQwP4jldmI8AY2PFQf2IyxAXBSbflWhtzaFvuB=
1xdwOZoqr58L9aDgxVlbFt7MYx_M_2TO263QiJVc0um-kw_xWHLJA/4c5/F_ZaYkSNTwuPgXCAG=
MsbSw/h17/h001.GA6-D7jRls9J9v4XlzbChDTJWn_NJhfKT18DXzqVQyY" target=3D"_blan=
k" rel=3D"noopener noreferrer nofollow" style=3D"color:#FFFFFF;display:bloc=
k;font-size:18px;padding:0px 22px;text-decoration:none;"> Apply to Join Saa=
sRise Here =F0=9F=94=A5 </a></td></tr></table></td></tr><tr><td align=3D"ce=
nter" valign=3D"top" style=3D"padding-bottom:14px;padding-left:15px;padding=
-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-=
word;" class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cel=
lpadding=3D"0" align=3D"center" style=3D""><tr><td align=3D"center" valign=
=3D"middle" height=3D"52" style=3D"height:52px;background-color:#fe535e;bor=
der-radius:10px;border:solid 0px #222222;color:#FFFFFF;font-family:'Verdana=
',Geneva,sans-serif;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.d1=
Y1-FGtvkksf5D-7I1gfS1SDeCyDof3Yvimn_Sl1zF5B02dcZThJDcMYNsfLPOzJi6rUTCxDP3P1=
Ux5MnLuiO2i3u4V1NSwJN4DeVeC7jT5xHBgOwtFJ0bbvq_VjKXT-8mQh_oEdByjyGCDdx2V6cbI=
7jA0kksLO_A_VSUJLkcW6L0T-vf78dtMDjX1amMaIvvhIuh77LWtCf9BpGnqfCXVyBP-BRDEktV=
xOzbBVmfTwQij80CD5qpbJ_pM7xx1yKiB30z9N6WW9Qrm89lYIzB11tVqD7isug0CVABgEiPsOh=
qy9orgBPn4yaWPPOnd/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h18/h001.vxORsUxsP1oIMY5EQiY6=
yNjboJ6rEgGkt5vV_8q6mgY" target=3D"_blank" rel=3D"noopener noreferrer nofol=
low" style=3D"color:#FFFFFF;display:block;font-size:18px;padding:0px 22px;t=
ext-decoration:none;"> Video: Ads Scaling for SaaS Firms =F0=9F=8E=A5 </a><=
/td></tr></table></td></tr><tr><td id=3D"video-ads-202-scaling-paid-saa-s-a=
d" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-w=
eight:normal;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;=
font-weight:normal;"><b>Video: Ads 202 - Scaling Paid SaaS Ads</b></h2></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"color: ;"> Here=E2=80=99s this=
 week=E2=80=99s <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/=
c/u001.d1Y1-FGtvkksf5D-7I1gfS1SDeCyDof3Yvimn_Sl1zF5B02dcZThJDcMYNsfLPOzJi6r=
UTCxDP3P1Ux5MnLuiO2i3u4V1NSwJN4DeVeC7jT5xHBgOwtFJ0bbvq_VjKXT-8mQh_oEdByjyGC=
Ddx2V6cbI7jA0kksLO_A_VSUJLkcW6L0T-vf78dtMDjX1amMaIvvhIuh77LWtCf9BpGnqfCXVyB=
P-BRDEktVxOzbBVmfTwQij80CD5qpbJ_pM7xx1mkW9yknvwOTk0ft_nR0w4pDql9Qp6RKeWHOAx=
poY3fndpxDAs0nsP66EgfiGRpDa/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h19/h001.wxP6NLoM-1D=
rd00NAvCjaV-1kYbR9d-u3TnLymSLytY" target=3D"_blank" rel=3D"noopener norefer=
rer nofollow"><span>12 minute video on how to scale your paid ads</span></a=
>=E2=80=A6 </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"p=
adding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td a=
lign=3D"center" valign=3D"top" style=3D"width:630px;"><a href=3D"https://li=
nk.mail.beehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfS1SDeCyDof3Yvimn_Sl1zF5B=
02dcZThJDcMYNsfLPOzJi6rUTCxDP3P1Ux5MnLuiO2i3u4V1NSwJN4DeVeC7jT5xHBgOwtFJ0bb=
vq_VjKXT-8mQh_oEdByjyGCDdx2V6cbI7jA0kksLO_A_VSUJLkcW6L0T-vf78dtMDjX1amMaIvv=
hIuh77LWtCf9BpGnqfCXVyBP-BRDEktVxOzbBVmfTwQij80CD5qpbJ_pM7xx1KfL0fyD8rEsHHN=
HKo-IZPcGfuETDDqDCsN5e2dP00UEyA4-EISJiLT5_vhaEG3q1/4c5/F_ZaYkSNTwuPgXCAGMsb=
Sw/h20/h001.cFmGByVdkZx3IOVX5ovaeQkwhb1AVpolKYbHu5nOiCY" rel=3D"noopener no=
referrer nofollow" style=3D"text-decoration:none;" target=3D"_blank"><img s=
rc=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Daut=
o,onerror=3Dredirect,quality=3D80/uploads/asset/file/1b83547a-3729-40fe-b85=
2-68e1b55515eb/Screenshot_2024-12-09_at_2.46.57_PM.png?t=3D1733777226" alt=
=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" bor=
der=3D"0"/></a></td></tr><tr><td align=3D"center" valign=3D"top" class=3D"t=
" style=3D"width:630px;"><p>A free 12 minute video on how to scale up your =
ad campaigns</p></td></tr></table></td></tr><tr><td id=3D"key-slides-ad-sca=
ling-for-saa-s-com" class=3D"dd" align=3D"left" valign=3D"top" style=3D"col=
or:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;"><h2 style=
=3D"color:#2A2A2A;font-weight:normal;"><b>Most Important Slides To See=E2=
=80=A6</b></h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"color: ;"> =
Here is a sampling of the most important slides to review from our free <a =
class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndD=
gTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX=
8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc=
7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0=
N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXehnQ1wHLCJWlGZ6Wjr_6w4X8-0gxFh9JbYfH=
dS1VjHbxFEh_8bJVBMJnCSrJm1l93rFtrYYcxIdcO1j5SMcoOUepRNl30czLuhJDqBxIjWSDcAg=
vyc17drLd7ohcXZidHA/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h21/h001.MxEbInLhIrXS5LHnY73=
6K3SkWxf1HeoorPVOESp12lo" target=3D"_blank" rel=3D"noopener noreferrer nofo=
llow"><span>Ads 202: Scaling Course</span></a>=E2=80=A6 </p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"color: ;"> Remember, all <a class=3D"link=
" href=3D"https://link.mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0myWAb-AJ=
0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85AumOZ-XJ=
ue940kXm-L8lf7EofgroUvKFoINNkRs6aR5EZu_uBFFLZ0JOj03HlvJ1hHykniV2i_l01NS8_1G=
UTR2Ih4DECNgiTgiz6ym4zjvtZx73nizBhfXrsrpdAjkBIgX5WT-hMR_35jLJGrUEN2xtt4v2d7=
p9iEPYAKVZ9aOb0nShYEM20TJ2zQ/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h22/h001.BUN1SJbBqA=
Y4VxdOadnNO_vH39UdUIfcqvrKahvrt-4" target=3D"_blank" rel=3D"noopener norefe=
rrer nofollow"><span>SaasRise</span></a> members get the full 26 module vid=
eo course for free as part of their membership (<a class=3D"link" href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.gED5ERAekcWqTSG92Bj0iKfPAMBnPHTBzJiO=
HnhcFY4P0_VKU4NK9zJ9bjaNLh_V-1yqi7Fq_3PtqhCnepCtLU2nElZ5QAuEuXRFoSw9Guhr4Of=
MFbs0cY3rMdpGOwdS1nx5T7rORvo6aDtFNko8-FdraFdiQRcw8FtmtFVvNHT2EoJESli-y3RwaJ=
0dst179T9OtD1AN57BFWbY27xHNOzPbg4SvcghRwtYINPqdXzMEYiSNmu5xrBAek0JK6Dv4_MvW=
g01aiZX_85vZalSafXjemchAWdWNvX_OKBPxsw/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h23/h001.=
tzy5HL-QxQ6KdEg9P_cneN-Ea8S30U0512LxULfBJO8" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span>start your trial here</span></a>). We=E2=80=
=99re up to 412 members so far (all CEOs/Founders of SaaS firms with $1M+ i=
n ARR). We would love to have you join us! </p></td></tr><tr><td align=3D"c=
enter" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><tab=
le role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"=
margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"wid=
th:630px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-=
down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/cdf3e=
665-7d47-4158-abdc-04a38d037a00/Screenshot_2024-12-09_at_3.20.03_PM.png?t=
=3D1733779212" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:bloc=
k;width:100%;" border=3D"0"/></td></tr><tr><td align=3D"center" valign=3D"t=
op" class=3D"t" style=3D"width:630px;"><a href=3D"https://link.mail.beehiiv=
.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLB=
wNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_D=
RXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe6=
7sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXeoQMudyvK=
T-yoZIQPuparXFQq94d51rtLFAvJx5NX_Jcq_0JELUj3LJmpljZprqq7ehiI8m8f6496rBmHSYN=
S8Pf23bJ-0PdsGYl6vCnpn8xmNOvtErp8eZKskecxoReNg/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h=
24/h001.1HwH0g19jTaibaMKFtPJh6b3t03x-sufMNQBDlcDiqE" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow" style=3D"text-decoration:underline;text-d=
ecoration-color:#000000;"><p>See the full slide deck here</p></a></td></tr>=
</table></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding:=
 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D=
"center" valign=3D"top" style=3D"width:630px;"><a href=3D"https://link.mail=
.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-v=
P_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESm=
ac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxD=
G5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXe=
mlmfYLyou3vqfQ_LY09qC9bUFo-z6wLg9uHSXCo__AN3cgaiQyL3NUMdw_RSElcnFvN-bKTS9pm=
2hMd5xLRoQlKl2SKlveikh8PQoqn9_Y1M3ROQgbU6x8ugd11linsfw/4c5/F_ZaYkSNTwuPgXCA=
GMsbSw/h25/h001.alIqeFt-qU1T1s1x4goH-Qcl_IoSk1ZGPIyyCQOw5OI" rel=3D"noopene=
r noreferrer nofollow" style=3D"text-decoration:none;" target=3D"_blank"><i=
mg src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1065794e-c55b-4f=
48-b805-b7578ddc495e/Screenshot_2024-12-09_at_3.24.27_PM.png?t=3D1733779473=
" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;=
" border=3D"0"/></a></td></tr><tr><td align=3D"center" valign=3D"top" class=
=3D"t" style=3D"width:630px;"><p>See the full slide deck here</p></td></tr>=
</table></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding:=
 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D=
"center" valign=3D"top" style=3D"width:630px;"><a href=3D"https://link.mail=
.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-v=
P_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESm=
ac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxD=
G5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXe=
oN5lhQEQUmowAqBVl6vh8SJ51BcJX1YoJEu-NzCcyjN4Dhb-_tqczxbgUyWgLiS_KGCY4H3Rhhx=
T0EjLFLkfTuH-dqP-RiqQdx5lh3Fu5UTarEp3C4yy2O5b6uluKY4qQ/4c5/F_ZaYkSNTwuPgXCA=
GMsbSw/h26/h001.hG30TXzlKDtDOaM1a5BhThaoVdczF5w8bMhlvoQ2XPk" rel=3D"noopene=
r noreferrer nofollow" style=3D"text-decoration:none;" target=3D"_blank"><i=
mg src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/298fbd5b-fc14-46=
7b-bcd4-55d7ff3713f9/Screenshot_2024-12-09_at_3.24.44_PM.png?t=3D1733779491=
" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;=
" border=3D"0"/></a></td></tr><tr><td align=3D"center" valign=3D"top" class=
=3D"t" style=3D"width:630px;"><a href=3D"https://link.mail.beehiiv.com/ss/c=
/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_a=
k1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG=
3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHRks=
XCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXerWX6gRzKSCjtNd8Xu=
v0D6PZvruzTKs2hZlDCSW0lXReH6KyBqemfktgG87i0sc9fmeRGRHzOJG3vpqCCEQG3jZmpCD1M=
F1r4rO6949mjkzCZW92uTuFRkq441GO4Qvmlg/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h27/h001.R=
EiW1hVxcYAK6z7yEWZsNoufMNyEg7f0PR16P7TwSB4" target=3D"_blank" rel=3D"noopen=
er noreferrer nofollow" style=3D"text-decoration:underline;text-decoration-=
color:#000000;"><p>See the full slide deck here</p></a></td></tr></table></=
td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px=
 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" v=
align=3D"top" style=3D"width:630px;"><a href=3D"https://link.mail.beehiiv.c=
om/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwN=
eTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRX=
lUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67s=
EAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXetnt0cCc77F=
zrt3MVycWVVnd0ZbSAWTW7GsASRO4bE4KERNiivVE1cul5AWj6HLoEnGo42mKmU7v5eBZrSrz1w=
xceEMe41btlAnq0ZvExA2BwnkzXUs8gWI-nplCFrN7cQ/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h28=
/h001.1QFsdy6aWZiyXrnPVISCQArKETqQjobaPA0w4l1HIVI" rel=3D"noopener noreferr=
er nofollow" style=3D"text-decoration:none;" target=3D"_blank"><img src=3D"=
https://assets-v2.circle.so/2ndztbglvtm55sgz3aa8fmg528be" alt=3D"" height=
=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/><=
/a></td></tr><tr><td align=3D"center" valign=3D"top" class=3D"t" style=3D"w=
idth:630px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwnd=
DgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2z=
X8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWy=
c7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V=
0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXerUkyJI_OVdYo-n7rHfzqCreUo-JpsS9aP9=
18jobkfyi7uIz7fcIrSORSqNgvuiV-Bo-VYoDVSnmuKS13k8E3kd9o2xZb1dxAjrJqfDBHLtBY-=
ERpLJWx8fKkXOTPAWpAA/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h29/h001._-3ZgJO3BujZrDY8DB=
pHpFL7NrGsEQMH-8NdIemqRO4" target=3D"_blank" rel=3D"noopener noreferrer nof=
ollow" style=3D"text-decoration:underline;text-decoration-color:#000000;"><=
p>See the full slide deck here</p></a></td></tr></table></td></tr><tr><td a=
lign=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D=
"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" sty=
le=3D"width:630px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZt=
JeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFW=
NeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedcZ0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xw=
r26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K=
3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ3ECldXevFlOn_spsxfSiv3usHysbZ6WIBf=
Tbbl3TvFnEoE6zLxiu-yGxU1eERsWLw_QjQxv0Xq4Yo7YSMSfIYMcm7Mhzfrb1uQppwy_UVCF59=
8kG8EXqD45WuAL-HMYCcLl281Vw/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h30/h001.gaA1jw0jhIj=
GNzvKgOv6OOtlrY13cGdYyPFnHwmBbDc" rel=3D"noopener noreferrer nofollow" styl=
e=3D"text-decoration:none;" target=3D"_blank"><img src=3D"https://assets-v2=
.circle.so/4s87nxvz4e83r7wpkkeqh9hgzm6x" alt=3D"" height=3D"auto" width=3D"=
630" style=3D"display:block;width:100%;" border=3D"0"/></a></td></tr><tr><t=
d align=3D"center" valign=3D"top" class=3D"t" style=3D"width:630px;"><a hre=
f=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g=
1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr=
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ay:block;width:100%;" border=3D"0"/></a></td></tr><tr><td align=3D"center" =
valign=3D"top" class=3D"t" style=3D"width:630px;"><a href=3D"https://link.m=
ail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvc=
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dXekDS8VNFoiX4ua7orLrklR6U4TnC02L79nnmDY7zQidVpbyWW0cCqm7s6uCzWZstNB3XvSfB_=
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blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration:underl=
ine;text-decoration-color:#000000;"><p>See the full slide deck here</p></a>=
</td></tr></table></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"=
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001.4_V_28ajWf5snLPPVDO2_7jgWoU1wVR7Qs78XRcNzrk" target=3D"_blank" rel=3D"n=
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tion-color:#000000;"><p>See the full slide deck here</p></a></td></tr></tab=
le></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px=
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/></a></td></tr><tr><td align=3D"center" valign=3D"top" class=3D"t" style=
=3D"width:630px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJe=
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n02hmnxZgq4dJ3Hh5USDtwiVEfSm-ToYmrzIlEq7oVB6z_U3rZ0HCIRlhRUGNlC1p22UnujKTRa=
yCq9qbBoRZ476Sny_3g9G2d1g/4c5/F_ZaYkSNTwuPgXCAGMsbSw/h37/h001.tny2qjcNjxTi-=
3caLcN_l_3wJD15_aj3mhMROOapk68" target=3D"_blank" rel=3D"noopener noreferre=
r nofollow" style=3D"text-decoration:underline;text-decoration-color:#00000=
0;"><p>See the full slide deck here</p></a></td></tr></table></td></tr><tr>=
<td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " cla=
ss=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
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><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHy=
l6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyva=
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bF1-5W-QvOUmI" target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=
=3D"text-decoration:underline;text-decoration-color:#000000;"><p>See the fu=
ll slide deck here</p></a></td></tr></table></td></tr><tr><td align=3D"cent=
er" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table =
role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"mar=
gin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:=
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DqFJvHyl6Fx9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2=
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BWuuRzMrg2MfICTcnytY" rel=3D"noopener noreferrer nofollow" style=3D"text-de=
coration:none;" target=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn=
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style=3D"display:block;width:100%;" border=3D"0"/></a></td></tr><tr><td ali=
gn=3D"center" valign=3D"top" class=3D"t" style=3D"width:630px;"><a href=3D"=
https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh=
7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUg=
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o" target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-dec=
oration:underline;text-decoration-color:#000000;"><p>See the full slide dec=
k here</p></a></td></tr></table></td></tr><tr><td align=3D"center" valign=
=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"no=
ne" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto=
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x9-g1r7uh7NK5YfTub4qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4=
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B2gwjYFyXX93881uYFVdFjYMRWmMuFd-n8Umb_TPcAIqPn2JgU32BW3iZTgyzl7geNcbyNw8pae=
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k9Gi8XV5bE" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration:n=
one;" target=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/image=
/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/ass=
et/file/937c1a3d-ab35-4892-9b8c-28aa44b618ec/Screenshot_2024-12-09_at_3.26.=
36_PM.png?t=3D1733779603" alt=3D"" height=3D"auto" width=3D"630" style=3D"d=
isplay:block;width:100%;" border=3D"0"/></a></td></tr><tr><td align=3D"cent=
er" valign=3D"top" class=3D"t" style=3D"width:630px;"><a href=3D"https://li=
nk.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTub4=
qvvcK-vP_G-CmLBwNeTgan_ak1_KKZ_SFWNeH1R2zX8Ns2r6Vdyvapz4HKhr_OcUgXVRbtbRedc=
Z0PXESmac_Jr-_DRXlUI9zpG3JHSQuM0Xwr26XdWyc7Y4Cbz47SrlbvnXTNzvMha2z77fWrbYqu=
5VKhgxDG5PdTIe67sEAHHRksXCo0qxR5_K3bquN8V0N3mbkV_W_Vx-eWKL_EPO2WZqVSg-k-LMZ=
3ECldXeqxwSYqqHlqhP7M59hBetBK7UbCGV5SJ4QHCpx_-aEyQo3NlGptQp6Agxhv2gTExR70ZV=
XAERmVzxNMEG6blS14nEvx8hifYbTxpQTwShpe1XK7QHCq7lZlOHPJH2r03EA/4c5/F_ZaYkSNT=
wuPgXCAGMsbSw/h43/h001._t6LfpsEfk7sGJS6a4KLhCY1IbjMVJ6eULtKvpsRmg0" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration:u=
nderline;text-decoration-color:#000000;"><p>See the full slide deck here</p=
></a></td></tr></table></td></tr><tr><td id=3D"more-free-ad-scaling-resourc=
es" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-=
weight:normal;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A=
;font-weight:normal;"><b>More Free Ad Scaling Resources</b></h2></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"color: ;"><br>=C2=BB <a class=3D"link=
" href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvP34C=
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;font-weight:normal;padding:0px 15px;text-align:left;"><h3 style=3D"color:#=
2A2A2A;font-weight:normal;"><span style=3D""><i><b>About The Author</b></i>=
</span></h3></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padd=
ing: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cells=
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n_Allis_Headshot_.jpg" alt=3D"" height=3D"auto" width=3D"252" style=3D"disp=
lay:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td al=
ign=3D"center" valign=3D"top" style=3D"padding:12px 19px 12px 19px;" class=
=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" align=3D"center" class=3D"d2" style=3D"border-left-color:=
#fe535e;border-left-style:solid;border-left-width:2px;border-radius:0px;"><=
tr><td align=3D"center" valign=3D"top" style=3D"padding:7px 12px 7px 12px;"=
 class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"left" valign=3D"=
top" class=3D"i2"><p style=3D"margin:0px;text-align:left;"><i>Ryan Allis is=
 the founder of </i><a class=3D"link" href=3D"https://link.mail.beehiiv.com=
/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZfZSc5a6QmDzeenvyygyHkslhv=
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KKQyabDBV_6KEXT4iGV5tAWe7SM40FOl3KeQDkxHXcnMB53NnrF8284pQLiqHzfQ/4c5/F_ZaYk=
SNTwuPgXCAGMsbSw/h51/h001.bdh7VfBRqHOQVSrH2AuvOeqgn2ePQMp7pV89b8vuklU" targ=
et=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>SaasRise</span></a=
><i>, the mastermind community for growth-focused SaaS CEOs with $1M-$100M =
in ARR. He is a three time INC 500 CEO. He was previously CEO of iContact a=
nd grew the firm as founder/CEO to 70,000 customers, 1 million users, 300 e=
mployees, $50M per year in sales, and an exit for $169M to Vocus (NASDAQ:VO=
CS). </i></p><p style=3D"margin:0px;text-align:left;"><i>Since the sale of =
iContact, Ryan has been the CEO coach to high-growth SaaS firms including I=
nstantly, Tatango, Seamless.ai, Pipeline, Datalyse, Green Packet, Revenue A=
ccelerator, Galleon, Clearstream, YouCanBookMe, Retreaver, and EventMobi. R=
yan has been part of the EO and Summit Series communities.</i></p><p style=
=3D"margin:0px;text-align:left;"><i>He holds an MBA from Harvard Business S=
chool, where he was Co-President of the Social Enterprise Club and a member=
 of the Harvard Graduate School Leadership Institute. He=E2=80=99s passiona=
te about helping recurring revenue software companies grow and exit.</i></p=
></td></tr></table></td></tr></table></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"color: ;"><i>We=E2=80=99ll see you next time with more great S=
aaS growth and scaling content!</i></p></td></tr></table></td></tr><tr><td =
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